BASE INGREDIENTS
Aqua (Purified Water)
In a word: Hydrating

Source: Purified water

Natural/Organic: Natural

Why Hair Loves It: Provides moisture and acts as the base for formulations.

Find it in: Rock'n'Repel Hairspray, Deter'n'Detangle Leave-In, Mane Control Mousse, Lock Out 2in1 Hair Wash, Salt'n'Play Texture Spray, Fightin' Fohawk Styling Cream
CONDITIONING AGENTS
Behentrimonium Chloride
In a word: Detangling

Source: Derived from rapeseed oil

Natural/Organic: Natural

Why Hair Loves It: Conditions and smooths hair, making it easier to detangle.

Find it in: Deter'n'Detangle Leave-in
Cetearyl Alcohol
In a word: Smoothing

Source: Plant-derived fatty alcohol

Natural/Organic: Natural

Why Hair Loves It: Adds softness and smoothness without drying hair.

Find it in: Deter'n'Detangle Leave-In, Mane Control Mousse
Dimethicone
In a word: Coating

Source: Synthetic

Natural/Organic: Not natural

Why Hair Loves It: Reduces frizz, adds shine, and provides a protective barrier.
MOISTURISERS AND HUMECTANTS
Caprylyl Glycol
In a word: Moisturising

Source: Derived from coconut oil

Natural/Organic: Natural

Why Hair Loves It: Retains moisture, keeping hair hydrated and smooth.
Aloe Barbadensis (Aloe Vera) Leaf Extract
In a word: Smoothing

Source: Aloe vera plant

Natural/Organic: Natural

Why Hair Loves It: Hydrates the scalp and hair, soothes irritation, and promotes healthy growth.
Panthenol
In a word: Strengthening

Source: Vitamin B5 derivative

Natural/Organic: Natural

Why Hair Loves It: Improves hair elasticity, moisture retention, and shine. Helps prevent dryness, frizz and breakage.
Lactic Acid
In a word: Balancing

Source: Derived from fermented sugars

Natural/Organic: Not natural

Why Hair Loves It: Balances pH and smooths the hair cuticle.
OILS AND EXTRACTS
Melaleuca Alternifolia (Tea Tree) Leaf Oil
In a word: Antibacterial

Source: Australian tea tree leaves

Natural/Organic: Organic

Why Hair Loves It: Cleanses the scalp, reduces dandruff, and soothes irritation.
Helianthus Annuus (Sunflower) Seed Oil
In a word: Nourishing

Source: Sunflower seeds

Natural/Organic: Organic

Why Hair Loves It: Rich in vitamins and fatty acids that moisturise and protect hair.
Lavandula Angustifolia (Lavender) Oil
In a word: Calming

Source: Lavender flowers

Natural/Organic: Natural

Why Hair Loves It: Soothes the scalp and promotes relaxation.
Cocos Nucifera (Coconut) Oil
In a word: Conditioning

Source: Coconut fruit

Natural/Organic: Organic

Why Hair Loves It: Deeply conditions hair, reduces protein loss, and adds shine.
Oenothera Biennis (Evening Primrose) Oil
In a word: Restorative

Source: Evening primrose seeds

Natural/Organic: Natural

Why Hair Loves It: Rich in omega fatty acids, it nourishes and restores damaged hair.
Simmondsia Chinensis (Jojoba) Seed Oil
In a word: Balancing

Source: Jojoba plant seeds

Natural/Organic: Organic

Why Hair Loves It: Mimics natural scalp oils, moisturizes, and protects.
Argania Spinosa (Argan) Kernel Oil
In a word: Protective

Source: Argan tree kernels

Natural/Organic: Organic

Why Hair Loves It: Repairs and protects hair from damage.
Ricinus Communis (Castor) Seed Oil
In a word: Thickening

Source: Castor beans

Natural/Organic: Organic

Why Hair Loves It: Promotes hair growth and strengthens strands.
Rosmarinus Officinalis (Rosemary) Leaf Oil
In a word: Stimulating

Source: Rosemary Leaves

Natural/Organic: Natural

Why Hair Loves It: Stimulates hair follicles and promotes growth.
Vitis Vinifera (Grapeseed) Oil
In a word: Lightweight

Source: Grape seeds

Natural/Organic: Natural

Why Hair Loves It: Adds moisture without weighing hair down.
Chamomilla Recutita (Chamomile) Extract
In a word: Soothing

Source: Chamomile Flowers

Natural/Organic: Natural

Why Hair Loves It: Calms the scalp and enhances hair's natural shine.
NATURAL ADDITIVES
Moroccan Lava Clay
In a word: Cleansing

Source: Natural clay from Morocco

Natural/Organic: Natural

Why Hair Loves It: Absorbs excess oil and impurities from the scalp and hair.
Maranta Arundinacea (Arrow) Root Extract
In a word: Volumizing

Source: Arrowroot plant

Natural/Organic: Natural

Why Hair Loves It: Adds texture and volume to hair
Hydrolysed Wheat Protein
In a word: Strengthening

Source: Wheat

Natural/Organic: Natural

Why Hair Loves It: Repairs damaged hair and improves elasticity.
Vanillin
In a word: Fragrant

Source: Vanilla beans

Natural/Organic: Natural

Why Hair Loves It: Adds a pleasant aroma.
PRESERVATIVES AND STABILIZERS
Polysorbate 20
In a word: Emulsifying

Source: Derived from sorbitol (sugar alcohol)

Natural/Organic: Not natural

Why Hair Loves It: Ensures even distribution of oils and water in the product.
Sodium Benzoate
In a word: Preserving

Source: Synthetic

Natural/Organic: Not natural

Why Hair Loves It: Prevents microbial growth, ensuring product safety.
Potassium Sorbate
In a word: Stabilising

Source: Synthetic

Natural/Organic: Not natural

Why Hair Loves It: Extends shelf life by inhibiting mold and yeast growth.
Phenoxyethanol
In a word: Protecting

Source: Synthetic

Natural/Organic: Not natural

Why Hair Loves It: Protects products from microbial contamination.
Alcohol
In a word: Drying

Source: Synthetic or plant-derived

Natural/Organic: Not natural

Why Hair Loves It: Used in small quantities to help products dry quickly
FRAGRANCES AND AROMATICS
Parfum (Fragrance)
In a word: Aromatic

Source: Synthetic or natural

Natural/Organic: Not natural

Why Hair Loves It: Adds a pleasant scent to the product
Limonene
In a word: Refreshing

Source: Citrus fruits

Natural/Organic: Natural

Why Hair Loves It: Enhances product aroma
Coumarin
In a word: Sweet

Source: Cinnamon, Tonka Beans, and Sweet Clover

Natural/Organic: Natural

Why Hair Loves It: Adds a warm, sweet fragrance
Citral
In a word: Citrusy

Source: Citrus Fruits

Natural/Organic: Natural

Why Hair Loves It: Provides a fresh, citrus scent
Linalool
In a word: Floral

Source: Mint, Laurel, Cinnamon, Rosewood, Citrus Fruits, Lavender, Basil, and certain citrus fruits

Natural/Organic: Natural

Why Hair Loves It: Adds a soft, floral fragrance