BASE INGREDIENTS

Aqua (Purified Water)
In a word: Hydrating
Source: Purified water
Natural/Organic: Natural
Why Hair Loves It: Provides moisture and acts as the base for formulations.
Find it in: Rock'n'Repel Hairspray, Deter'n'Detangle Leave-In, Mane Control Mousse, Lock Out 2in1 Hair Wash, Salt'n'Play Texture Spray, Fightin' Fohawk Styling Cream
Source: Purified water
Natural/Organic: Natural
Why Hair Loves It: Provides moisture and acts as the base for formulations.
Find it in: Rock'n'Repel Hairspray, Deter'n'Detangle Leave-In, Mane Control Mousse, Lock Out 2in1 Hair Wash, Salt'n'Play Texture Spray, Fightin' Fohawk Styling Cream
CONDITIONING AGENTS

Behentrimonium Chloride
In a word: Detangling
Source: Derived from rapeseed oil
Natural/Organic: Natural
Why Hair Loves It: Conditions and smooths hair, making it easier to detangle.
Find it in: Deter'n'Detangle Leave-in
Source: Derived from rapeseed oil
Natural/Organic: Natural
Why Hair Loves It: Conditions and smooths hair, making it easier to detangle.
Find it in: Deter'n'Detangle Leave-in

Cetearyl Alcohol
In a word: Smoothing
Source: Plant-derived fatty alcohol
Natural/Organic: Natural
Why Hair Loves It: Adds softness and smoothness without drying hair.
Find it in: Deter'n'Detangle Leave-In, Mane Control Mousse
Source: Plant-derived fatty alcohol
Natural/Organic: Natural
Why Hair Loves It: Adds softness and smoothness without drying hair.
Find it in: Deter'n'Detangle Leave-In, Mane Control Mousse

Dimethicone
In a word: Coating
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Reduces frizz, adds shine, and provides a protective barrier.
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Reduces frizz, adds shine, and provides a protective barrier.
MOISTURISERS AND HUMECTANTS

Caprylyl Glycol
In a word: Moisturising
Source: Derived from coconut oil
Natural/Organic: Natural
Why Hair Loves It: Retains moisture, keeping hair hydrated and smooth.
Source: Derived from coconut oil
Natural/Organic: Natural
Why Hair Loves It: Retains moisture, keeping hair hydrated and smooth.

Aloe Barbadensis (Aloe Vera) Leaf Extract
In a word: Smoothing
Source: Aloe vera plant
Natural/Organic: Natural
Why Hair Loves It: Hydrates the scalp and hair, soothes irritation, and promotes healthy growth.
Source: Aloe vera plant
Natural/Organic: Natural
Why Hair Loves It: Hydrates the scalp and hair, soothes irritation, and promotes healthy growth.

Panthenol
In a word: Strengthening
Source: Vitamin B5 derivative
Natural/Organic: Natural
Why Hair Loves It: Improves hair elasticity, moisture retention, and shine. Helps prevent dryness, frizz and breakage.
Source: Vitamin B5 derivative
Natural/Organic: Natural
Why Hair Loves It: Improves hair elasticity, moisture retention, and shine. Helps prevent dryness, frizz and breakage.

Lactic Acid
In a word: Balancing
Source: Derived from fermented sugars
Natural/Organic: Not natural
Why Hair Loves It: Balances pH and smooths the hair cuticle.
Source: Derived from fermented sugars
Natural/Organic: Not natural
Why Hair Loves It: Balances pH and smooths the hair cuticle.
OILS AND EXTRACTS

Melaleuca Alternifolia (Tea Tree) Leaf Oil
In a word: Antibacterial
Source: Australian tea tree leaves
Natural/Organic: Organic
Why Hair Loves It: Cleanses the scalp, reduces dandruff, and soothes irritation.
Source: Australian tea tree leaves
Natural/Organic: Organic
Why Hair Loves It: Cleanses the scalp, reduces dandruff, and soothes irritation.

Helianthus Annuus (Sunflower) Seed Oil
In a word: Nourishing
Source: Sunflower seeds
Natural/Organic: Organic
Why Hair Loves It: Rich in vitamins and fatty acids that moisturise and protect hair.
Source: Sunflower seeds
Natural/Organic: Organic
Why Hair Loves It: Rich in vitamins and fatty acids that moisturise and protect hair.

Lavandula Angustifolia (Lavender) Oil
In a word: Calming
Source: Lavender flowers
Natural/Organic: Natural
Why Hair Loves It: Soothes the scalp and promotes relaxation.
Source: Lavender flowers
Natural/Organic: Natural
Why Hair Loves It: Soothes the scalp and promotes relaxation.

Cocos Nucifera (Coconut) Oil
In a word: Conditioning
Source: Coconut fruit
Natural/Organic: Organic
Why Hair Loves It: Deeply conditions hair, reduces protein loss, and adds shine.
Source: Coconut fruit
Natural/Organic: Organic
Why Hair Loves It: Deeply conditions hair, reduces protein loss, and adds shine.

Oenothera Biennis (Evening Primrose) Oil
In a word: Restorative
Source: Evening primrose seeds
Natural/Organic: Natural
Why Hair Loves It: Rich in omega fatty acids, it nourishes and restores damaged hair.
Source: Evening primrose seeds
Natural/Organic: Natural
Why Hair Loves It: Rich in omega fatty acids, it nourishes and restores damaged hair.

Simmondsia Chinensis (Jojoba) Seed Oil
In a word: Balancing
Source: Jojoba plant seeds
Natural/Organic: Organic
Why Hair Loves It: Mimics natural scalp oils, moisturizes, and protects.
Source: Jojoba plant seeds
Natural/Organic: Organic
Why Hair Loves It: Mimics natural scalp oils, moisturizes, and protects.

Argania Spinosa (Argan) Kernel Oil
In a word: Protective
Source: Argan tree kernels
Natural/Organic: Organic
Why Hair Loves It: Repairs and protects hair from damage.
Source: Argan tree kernels
Natural/Organic: Organic
Why Hair Loves It: Repairs and protects hair from damage.

Ricinus Communis (Castor) Seed Oil
In a word: Thickening
Source: Castor beans
Natural/Organic: Organic
Why Hair Loves It: Promotes hair growth and strengthens strands.
Source: Castor beans
Natural/Organic: Organic
Why Hair Loves It: Promotes hair growth and strengthens strands.

Rosmarinus Officinalis (Rosemary) Leaf Oil
In a word: Stimulating
Source: Rosemary Leaves
Natural/Organic: Natural
Why Hair Loves It: Stimulates hair follicles and promotes growth.
Source: Rosemary Leaves
Natural/Organic: Natural
Why Hair Loves It: Stimulates hair follicles and promotes growth.

Vitis Vinifera (Grapeseed) Oil
In a word: Lightweight
Source: Grape seeds
Natural/Organic: Natural
Why Hair Loves It: Adds moisture without weighing hair down.
Source: Grape seeds
Natural/Organic: Natural
Why Hair Loves It: Adds moisture without weighing hair down.

Chamomilla Recutita (Chamomile) Extract
In a word: Soothing
Source: Chamomile Flowers
Natural/Organic: Natural
Why Hair Loves It: Calms the scalp and enhances hair's natural shine.
Source: Chamomile Flowers
Natural/Organic: Natural
Why Hair Loves It: Calms the scalp and enhances hair's natural shine.
NATURAL ADDITIVES

Moroccan Lava Clay
In a word: Cleansing
Source: Natural clay from Morocco
Natural/Organic: Natural
Why Hair Loves It: Absorbs excess oil and impurities from the scalp and hair.
Source: Natural clay from Morocco
Natural/Organic: Natural
Why Hair Loves It: Absorbs excess oil and impurities from the scalp and hair.

Maranta Arundinacea (Arrow) Root Extract
In a word: Volumizing
Source: Arrowroot plant
Natural/Organic: Natural
Why Hair Loves It: Adds texture and volume to hair
Source: Arrowroot plant
Natural/Organic: Natural
Why Hair Loves It: Adds texture and volume to hair

Hydrolysed Wheat Protein
In a word: Strengthening
Source: Wheat
Natural/Organic: Natural
Why Hair Loves It: Repairs damaged hair and improves elasticity.
Source: Wheat
Natural/Organic: Natural
Why Hair Loves It: Repairs damaged hair and improves elasticity.

Vanillin
In a word: Fragrant
Source: Vanilla beans
Natural/Organic: Natural
Why Hair Loves It: Adds a pleasant aroma.
Source: Vanilla beans
Natural/Organic: Natural
Why Hair Loves It: Adds a pleasant aroma.
PRESERVATIVES AND STABILIZERS

Polysorbate 20
In a word: Emulsifying
Source: Derived from sorbitol (sugar alcohol)
Natural/Organic: Not natural
Why Hair Loves It: Ensures even distribution of oils and water in the product.
Source: Derived from sorbitol (sugar alcohol)
Natural/Organic: Not natural
Why Hair Loves It: Ensures even distribution of oils and water in the product.

Sodium Benzoate
In a word: Preserving
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Prevents microbial growth, ensuring product safety.
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Prevents microbial growth, ensuring product safety.

Potassium Sorbate
In a word: Stabilising
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Extends shelf life by inhibiting mold and yeast growth.
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Extends shelf life by inhibiting mold and yeast growth.

Phenoxyethanol
In a word: Protecting
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Protects products from microbial contamination.
Source: Synthetic
Natural/Organic: Not natural
Why Hair Loves It: Protects products from microbial contamination.

Alcohol
In a word: Drying
Source: Synthetic or plant-derived
Natural/Organic: Not natural
Why Hair Loves It: Used in small quantities to help products dry quickly
Source: Synthetic or plant-derived
Natural/Organic: Not natural
Why Hair Loves It: Used in small quantities to help products dry quickly
FRAGRANCES AND AROMATICS

Parfum (Fragrance)
In a word: Aromatic
Source: Synthetic or natural
Natural/Organic: Not natural
Why Hair Loves It: Adds a pleasant scent to the product
Source: Synthetic or natural
Natural/Organic: Not natural
Why Hair Loves It: Adds a pleasant scent to the product

Limonene
In a word: Refreshing
Source: Citrus fruits
Natural/Organic: Natural
Why Hair Loves It: Enhances product aroma
Source: Citrus fruits
Natural/Organic: Natural
Why Hair Loves It: Enhances product aroma

Coumarin
In a word: Sweet
Source: Cinnamon, Tonka Beans, and Sweet Clover
Natural/Organic: Natural
Why Hair Loves It: Adds a warm, sweet fragrance
Source: Cinnamon, Tonka Beans, and Sweet Clover
Natural/Organic: Natural
Why Hair Loves It: Adds a warm, sweet fragrance

Citral
In a word: Citrusy
Source: Citrus Fruits
Natural/Organic: Natural
Why Hair Loves It: Provides a fresh, citrus scent
Source: Citrus Fruits
Natural/Organic: Natural
Why Hair Loves It: Provides a fresh, citrus scent

Linalool
In a word: Floral
Source: Mint, Laurel, Cinnamon, Rosewood, Citrus Fruits, Lavender, Basil, and certain citrus fruits
Natural/Organic: Natural
Why Hair Loves It: Adds a soft, floral fragrance
Source: Mint, Laurel, Cinnamon, Rosewood, Citrus Fruits, Lavender, Basil, and certain citrus fruits
Natural/Organic: Natural
Why Hair Loves It: Adds a soft, floral fragrance